How Will You Sell Your Product Or Service

Information technology'southward easy to find products to sell online – these days, people will buy just about anything on the internet. What can exist tricky, though, is knowing how to sell online.

When it comes downward to information technology, at that place are two primary ways to start selling online: on a market place, or on your very own website.

Simply which marketplace practice you lot choose, and how practice y'all even get a website?

Read on equally we guide you downward both routes. We'll evidence you how to sell online in a way that works for you lot, with xv nifty options that'll help you to starting time selling in no time.

Also bank check out our list of the best shopping cart software

Choose what to sell

Earlier y'all start an online store you need to know what information technology is you're selling.

You might already have that flake covered – maybe you lot've been making your ain products to sell online, or perhaps you know a wholesaler who can supply you with bulk items.

Fifty-fifty with crystal articulate online business ideas, it pays to do some extra marketplace research. Selling products isn't easy when y'all can't attract customers, and then observe out:

What'south trending: Products go in and out of fashion speedily. Finding trending products can assist you to capitalize on high customer demand.
What's going to concluding: While trending products are exciting, call up about which items volition encourage customers to revisit your online store.
What's profitable: Selling stuff online tin come with tiny overheads, but think near how much money you'll make subsequently sourcing your products.

Across trends and turn a profit margins, don't forget your personal passions. If you're running your own store, you might as well be selling products that you similar

Generate product ideas based on what excites you, likewise equally what yous call back potential customers will purchase from you over any other online sellers.

Prepare to dive into the online world and start selling products? Permit's show you lot how:

Sell online via your website

I of the very best online selling platforms is your ain eCommerce store. In fact, if y'all're serious about being a retail business organization possessor, it's essential – here'southward why:

Having your ain online store will open you up to tons of opportunities. You can sell products to anyone in the world and guarantee that yous're providing excellent customer service.

A standalone online shop is key if you want to build an eCommerce brand, too.

Being able to tailor each search engine optimization (SEO) and marketing strategy, your online store will assist boost brand awareness like no other eCommerce platform.

But you're here to discover out how to sell online using your ain eCommerce website.

How exercise you become an online store? How do you sell products online without the help of a bigger eCommerce platform? We take the answers:

These are the best ecommerce platforms on the market

ane. Shopify

The easiest and most affordable way to get an online store is past using a website builder. You lot'll go a custom layout and a secure, hosted platform, as well as all the tools for success.

With plenty of options to help you offset selling online, Shopify is one of the best. This dedicated eCommerce website architect has all the essentials needed to launch a successful online shop.

Boasting a long list of sales tools, like multichannel integration and sophisticated production management, it'due south a favorite of many successful eCommerce businesses.

Pros

Designed to be used to maximize online selling, Shopify is packed with features to help build a profitable business. Allow's take a await at the advantages of this platform:

1. Inbuilt bespeak of auction (POS) software means you can use Shopify for selling online as well equally in a brick and mortar store – ideal for retail entrepreneurs.

2. Shopify'southward app allows y'all to sell both physical or digital products in your online shop, plus it helps simplify inventory management.

3. There are addition themes and apps available if you want added site functionality and a more premium feel to your website.

Cons

Although it's i of the best eCommerce platforms out in that location, Shopify does come with some disadvantages – allow'southward bank check them out:

1. There are limited free templates available for building your eCommerce store, with merely 8 to choose from. This might be frustrating if y'all're on a upkeep.

2. You'll exist charged transaction fees unless you apply Shopify Payments, and in that location are only x free themes, so costs will add upward.

3. The SEO and marketing tools aren't as sophisticated or detailed as some other website builder options.

Fees

The price of a plan with Shopify ranges from $29 to $299 per month depending on your online selling goals. You'll also exist charged two.two% fees per transaction.

2. WordPress.org

A powerful content management system (CMS), WordPress is behind millions of websites and online stores. If you're serious about building an eCommerce business, it's worth considering.

Just bear in mind that it is a fiddling more circuitous to use than a website builder. You'll need to pay separately for WordPress hosting and information technology helps to have some coding knowledge.

Pros

As long as y'all're feeling confident and have coin and time to spend on building your online business organisation, WordPress has tons of advantages, including:

1. Loads of flexibility when information technology comes to designing the perfect layout for your website, with hundreds of custom themes and plugins available.

2. You get to build the eCommerce features into your site, pregnant you can tailor your shop for optimized online selling.

3. The options for integrations are unlimited, and so you can maximize things similar social media marketing and product management.

Cons

Of class, knowing how to sell online means knowing how to avoid the pitfalls, and there are some inevitable downsides to using WordPress:

1. There's a steep learning curve for beginners – the WordPress interface isn't the simplest to use, and integrations are often circuitous to add.

two. It can exist plush to use WordPress to its full potential. Later on paying for hosting you lot'll be faced with fees for premium plugins.

three. If you don't know which integrations are necessary for selling products online, your eCommerce store might feel clunky to use.

Fees

WordPress is free to use, just y'all'll end upwards paying for hosting likewise as any premium plugins and themes. It tin can finish up costing anywhere from $ten to $100 per calendar month.

These are the best WordPress ecommerce plugins

iii. Zyro

A relative newcomer to the website builder scene, but packed with cool features for eCommerce stores, Zyro is a swell selection for beginners and pocket-sized business organization owners.

If you lot're peachy to build a beautifully branded shop but need to know more about building a marketing strategy or preparing to calibration your business organisation, Zyro is a smashing choice.

Pros

Offering fully-hosted sites with gratis SSL certificates that are built to show up on search engines, Zyro has a lot to offer if you want to start selling online. Here are the chief pros:

one. Customizing the layout of an online store is fun and intuitive. Zyro uses a drag and drib editor with a uncomplicated interface and a library of stock photos.

two. All the tools for a successful retail store are at that place, from sales tax calculators to inventory management dashboards and multichannel integrations.

3. Zyro also offers an AI toolkit to wow potential customers with your logo design, optimized copy, and enhanced product images.

Cons

There's the run a risk that Zyro isn't right for y'all – if yous already know how to sell online or you have grand ambitions, hither are the possible disadvantages:

1. Features are still limited equally Zyro grows, meaning that you'll get necessary site functionality and a cool custom experience, but fewer extras.

2. You lot can listing upward to 2500 products online, which might experience more restrictive than other builders which accept unlimited packages.

three. The interface might feel too simplified for experienced users who want admission to a longer list of add-ons and plugins.

Fees

You tin start selling online from $27.fifty per month with Zyro, which offers a 30-twenty-four hour period money-back guarantee. At that place are no extra fees for transactions, leaving y'all free to make sales.

4. Wix

Another super unproblematic option for eCommerce beginners, Wix can assistance you lot to go online and sell online with ease, thanks to its convenient interface.

This website builder fifty-fifty provides an artificial design intelligence (ADI) tool which can generate a site layout for you – perfect if customizing online platforms sends you to sleep.

Pros

Although information technology tin can practise all the difficult work for you when it comes to pattern, Wix also has a full-fledged editor and plenty of other features. So what are the main pros? Allow's detect out:

i. There's a lot of flexibility and you can customize your chosen template every bit much every bit you want, giving you a truly unique online store.

ii. Wix offers a comprehensive cognition base which allows users to acquire as they go and optimize for online sales.

3. You tin upload unlimited products and, dissimilar Shopify, there are no added fees on transactions to worry about.

Cons

Fifty-fifty the most flexible website builders come up with their limitations, and Wix is no exception. If you lot want to sell online, consider the cons beforehand:

1. You won't exist able to switch templates one time you take chosen one and started designing a custom layout, which tin can feel frustrating.

2. There is such a thing as too many options when it comes to design features, and building a site tin be overwhelming for beginners.

3. Storage is limited to 50GB while other website builders provide unlimited cloud storage options, so that might agree you dorsum.

Fees

Wait to pay $23 per month for a business program – as with Zyro, you'll get a gratis domain for ane year, then your programme is the only approachable yous'll need to worry about.

4. Squarespace

Coming in with a slightly more complicated interface Squarespace is still one of the nearly accessible and feature-rich website builders out there.

Geared towards helping users sell online with ease, the learning curve that comes with setting upwards an online business with Squarespace has a clear payoff.

Pros

As one of the biggest names in website building platforms, Squarespace is guaranteed to have tons of advantages for eCommerce sites. Hither are some of them:

1. Plenty of integrations are available to assistance you build an engaging layout – beyond social media channels, you can add together things like SoundCloud and Flickr.

2. Business organization-edifice tools are widely available on the platform, including online courses, a forum, and Squarespace's own Enterprise solution.

3. You can edit your site and admission tools on a dedicated mobile app – Squarespace offers v apps in total, meaning you can work on the go.

Cons

It's that time again – permit's find out what you need to consider before setting upwardly your eCommerce business organization with Squarespace. Here are the cons:

ane. The website builder is not as intuitive as those over at Zyro and Shopify – with so many pattern features, knowing where to offset tin can be tricky.

2. eCommerce features are limited, with sales tax currently but automated for the US and few payment gateway options available.

iii. Folio loading speed is known to be more than of an effect hither, which could compromise users' ability to store online on your site.

Fees

Squarespace offers 30% savings for users who pay annually. To avoid 3% transaction fees, the virtually basic level of their eCommerce plans volition cost y'all $35 per month.

We've rounded upward the best payment gateways for your online store

Sell online via a marketplace

Of form, your eCommerce business doesn't have to begin and end with your own online store. There are plenty of benefits to using online marketplaces.

For starters, you can integrate market place platforms with your eCommerce website, which is ideal if you lot desire to cover online selling beyond multiple channels.

What if you don't desire your ain business and want to start selling products online adhoc?

That's where an online marketplace fits perfectly. An easy gateway into the eCommerce world, it tin aid you begin selling online with very few added commitments.

Depending on the platform you choose, factors like inventory management, aircraft, and marketing are taken intendance of. All yous need to do is list the products online.

Want to know how to sell online using an online marketplace? Here'south the lowdown:

Amazon Website — (Prototype credit: Amazon)

i. Amazon

Once a bookseller, Amazon is now i of the biggest online selling platforms in the earth. Hosting local marketplaces in dozens of countries, it's a giant online business.

Amazon is hugely popular in the Us, where it has effectually 95 one thousand thousand agile users, as well equally the UK and Germany – accept y'all got products to sell to a global audience?

What should y'all sell?

If yous're itching to sell products online, Amazon is a great place to start. With a vast customer base of operations browsing the eCommerce site at all times, you lot can sell pretty much annihilation.

Some of the height performing lines include:

Electronics
Books
Toys and games

Pros

As i of the world'southward major online marketplaces, Amazon has a thorough way of onboarding new sellers. Here'south why y'all might like it:

1. You can utilise Fulfillment by Amazon to hand over logistics to the platform.

2. It'southward possible to track your online sales performance using the Amazon Seller app.

three. Sellers are verified and then that online shoppers feel prophylactic to spend.

Cons

Of form, there are potential downsides to selling products online via Amazon. Before you notice products to sell, consider the following:

1. Online selling hither is competitive – there are over 12 million products on sale.

2. Amazon has its own private characterization eCommerce business, which you'll compete with, besides.

3. Expect to stick to loftier standards to maintain glowing ratings.

Fees

Expect to pay $39.99/calendar month for a professional person selling account, plus fees per item sold online.

Selling fewer than 40 products per month requires no monthly fee, only $0.99 item fees remain – plus, you'll also pay percentage fees based on what products yous sell.

2. Etsy

With a very different concern model to Amazon, Etsy is a craft-focused marketplace that is still an incredibly popular shopping platform with global reach.

You could be sending products out to any number of places including the United states, in particular California, and the UK. Then, how do y'all make information technology big on Etsy?

What should you lot sell?

Etsy is all about creative and unique items. If you've always idea virtually list a homemade product online for sale, now is your chance.

Categories your crafted goods could fit into include:

Political party decor
Jewelry and pilus accessories
Craft supplies

Pros

The go-to platform for craft-loving internet users, at that place is a lot to love about selling online with Etsy. Here are the standout advantages:

ane. Customizable storefronts and so you tin sell online under your own brand.

two. An piece of cake interface and plenty of learning tools for new and existing users.

3. I big, like-minded customs of sellers, makers, and craftspeople.

Cons

Other than the fact that this is not the online selling platform for users who honey branded or electric items, there are some downsides to Etsy:

1. Standing out is nevertheless hard to do, especially as you're formatting your storefront for Etsy.

2. In that location'south no capacity for upselling, so information technology'due south probably more of a side hustle.

three. You lot'll be giving Etsy a cut of your sales, so labor costs might outweigh profits.

Fees

Etsy charges users 5% commission on each product sale online, and there's a $0.20 charge for list every product in your storefront.

Customizable storefronts come with a pay-monthly subscription, but you can sign up for free.

three. eBay

Like Amazon, eBay has been effectually for a long fourth dimension, and information technology has serious staying power: around 183 1000000 people used this online marketplace final year.

A global phenomenon with buyers and sellers making eBay their full-time or role-time hobby, it's nearly popular in the UK, the Us, and Red china.

What should yous sell?

Known equally an auction site where second mitt goods find new homes, eBay is just as good for selling products that are make new, also.

You'll have plenty of sales opportunities if you can offer:

Electronics
Article of furniture
Health and beauty items

Pros

With nearly 3 decades of feel in eCommerce selling, eBay has a lot to offer people who'd love to get into online selling. Here are the primal advantages:

ane. There is a huge, set up-fabricated customer base of operations at your fingertips on this platform.

two. Y'all can sell products at fixed prices or switch on the auction format.

3. Seller protection is paramount, and yous're given inventory management tools.

Cons

Although eBay works hard to make certain sellers are given the best possible commencement in their online selling journeys, the platform isn't without its challenges:

1. It is a fiercely competitive place to sell online, making it hard to stand up out.

two. Your success depends heavily on customer ratings and oft your negotiation skills.

3. Fees for selling products on eBay vary per category, which can be tricky to monitor.

Fees

Expect to pay final value fees on eBay – this is 10% of the sold price of each item. In addition to that is a long listing of seller fees, depending on how much y'all use the platform.

You tin list on eBay for free, or subscribe from $viii per month if this is your full-time hustle.

iv. Zazzle

This marketplace might non exist a household name, just Zazzle however boasts an estimated revenue of $75 million. If you lot honey personalized products, this is a cool platform to apply.

With around xxx meg online shopping visitors per month, Zazzle is popular in Canada and the US, where information technology's based, also as Europe where it is expanding every bit a retailer.

What should you sell?

At its core, Zazzle is a print-on-demand visitor that allows people to fully customize products. When it comes to product types, in that location'due south enough to choose from.

The long list of personalizable items includes:

Phone cases
Wall art
Jotter

Pros

While you might wonder how you lot tin can sell online with a market place known for print-on-need services, Zazzle actually makes it easy. Here are the upsides:

1. There's a separate site dedicated to getting sellers gear up and promoting their designs.

2. Manufacturing and shipping is covered by Zazzle, then yous tin can focus on selling.

iii. Almost unlimited product options, so you can really diversify your range.

Cons

With such a simplified supply chain and and then many options for press your designs, it can be hard to think of whatsoever downsides to Zazzle – that said, information technology's worth knowing that:

1. Y'all don't get to see or check your products earlier they reach your customers.

two. Equally always, information technology'south a huge marketplace with plenty of competition.

3. Royalty fees are variable which means that your turn a profit options are limited.

Fees

Similar most galleries offline and art marketplaces online, selling your products on Zazzle comes with a 30% commission fee if you're signed up every bit a maker.

Y'all'll also need to embrace shipping costs although you lot aren't responsible for organizing this part.

Bonanza Website — (Paradigm credit: Bonanza)

five. Bonanza

A smaller and much more community-focused marketplace, Bonanza even so boasts a massive range of products – there are effectually 22 million items on offer to purchase.

The platform is pop with sellers in places similar the United kingdom and Canada, also as the Us, which is where around 75% of the site's traffic comes from.

What should y'all sell?

If y'all dear quirky, handmade items, Bonanza might just exist the market place for you. Well-nigh of the products have a very homespun experience – no branded tech hither.

Some ideas for products to sell online with Bonanza include:

Garden decor
Pet supplies
Women's wearing apparel

Pros

With a smaller marketplace comes more than chances to stand out as a seller, especially equally y'all'll be ranging handmade products that are unique to your make. Hither are the pros:

1. Loads of seller support, with community spaces to share ideas and learn more than.

ii. Multichannel integration so that you tin can sell online in several dissimilar places.

3. Creative freedom – have a browse through Bonanza's pages to see how flexible it is.

Cons

The commencement people to critique Bonanza as a platform are its ain sellers. With such a community of makers, it's not hard to notice disadvantages most the site, including:

one. The relatively depression amount of traffic compared to other, bigger marketplaces.

ii. The lack of opportunities to stand out as a maker with your ain storefront.

3. The limits to profitability, thanks to Bonanza beingness a less well-known market.

Fees

While list products is free, Bonanza charges value fees per production sold, every bit well every bit boosted rates for online ads. You lot can likewise get a subscriber.

From $25 to $170 per month, subscribers take access to a whole range of extra perks.

Chairish Website — (Image credit: Chairish)

6. Chairish

With a chic interface that makes information technology expect more than like a curated online store, Chairish is a marketplace dedicated to selling vintage and pre-owned items.

Focusing on keeping things sustainable and curated, the platform boasts 10,000 creative and small business sellers. It's based in the US and is expanding globally.

What should yous sell?

Chairish maintains a high standard when it comes to which products can exist listed in its marketplace. While items don't have to exist vintage, they should be blueprint-focused.

Here'southward what you could list as a seller on Chairish:

Furniture
Lighting
Custom wall art

Pros

If yous're able to meet the standards and you have a slap-up resource for pre-loved products, this is an exciting platform to be selling online with. Here are the pros:

1. Your product photos will be touched-up by the Chairish squad, ready for selling.

two. Shipping logistics for large items is taken care of past the marketplace, if needed.

3. That high standard of listings ways you're selling in a professional environment.

Cons

While having to adhere to guidelines and a sure aesthetic shouldn't really be considered a bad thing, it might make Chairish less appealingly piece of cake than other marketplaces:

ane. Any production that you list has to exist approved by Chairish, and then it'southward highly subjective.

two. It'due south a big place, but still quite niche to the United states of america and Due north American marketplace.

iii. To list over 10 items at a time, you'll demand to pay monthly for an Elite membership.

Fees

A free membership gets you a 30% commission rate per sale and no fees for listing products. If you lot really desire to reap the benefits of Chairish, though, it takes an Elite membership.

Designed for pro sellers, this costs $149 per month and a tiered committee rate on sales.

7. Newegg

For tech lovers and experts in computer components, Newegg is the marketplace to be seen on. This platform is built for pros, so if that sounds similar yous, read on.

Having hit $ane billion in sales back in 2004, Newegg is popular in Australia, New Zealand, and People's republic of china, as well as Canada. There's plenty of opportunities for global reach here.

What should you sell?

While information technology is known for electronic supplies and software downloads, Newegg's range is constantly expanding. You might be surprised by some of the categories available on the platform.

For case, yous could start selling products like:

Sportswear
Kitchen appliances
Dwelling improvement tools

Pros

This is a marketplace that takes seller success seriously. If you're feeling ready to sell online and want a simple onboarding feel, here's why Newegg might fit the bill:

1. It offers a fulfillment method called Shipped by Newegg to deal with logistics.

2. There are plenty of learning resources available to aid your online selling journey.

3. Newegg's itemize of products is ever-expanding, so you can diversify with ease.

Cons

As a marketplace built for pros, Newegg is still just equally competitive as any other online selling website. Hither's why you might want to stick to your own website instead:

ane. Customers are heavily brand-conscious then it pays to sell the right products.

two. You'll need to pass a screening exam and stick to Newegg's very loftier service standards.

iii. Commission fees exist here, and they vary depending on what it is you sell online.

Fees

Speaking of fees, let'due south become down to it. Newegg will take between eight% to 15% commission for every product that you sell, which depends on its category.

You lot can as well subscribe to Newegg for added benefits, costing up to $100 per month.

Society6 Website — (Image credit: Society6)

8. Society6

Another market place for creative types, Society6 is an accessible platform for artists and designers who desire to showcase their work on a global scale.

Boasting a network of 300,000 creators, the website was developed by people who wanted an alternative to the elite globe of selling fine art.

What should yous sell?

This impress on need marketplace offers a hugely diverse range of products, with a strong focus on unique homewares and furnishings. They even feature brand collaborations.

Here are some of the many products to sell:

Towels and shower curtains
Bed linen
Wall art

Pros

You lot've probably already noticed that it's easy to find a niche marketplace if you're an artist or designer. So what is it almost Society6 that could have yous signing up? Here are the pros:

1. Society6 handles manufacturing and fulfillment and then that you can carry on selling.

2. Like many art marketplaces, there's a huge online community to share ideas with.

3. You tin join the platform'southward chapter plan to earn an extra 10% on referrals.

Cons

If you desire to realize the full value of your art or design work, marketplaces like Society6 might non be the correct option for you lot. Here are the potential negatives:

i. Y'all'll merely earn 10% on each sale of a product that features your design.

ii. Anyone tin sell on the platform, which dilutes the quality of design piece of work on offer.

3. Like other impress-on-demand companies, you won't get visibility of product quality.

Fees

If you lot're selling art prints, framed prints, and sail prints, you become to control the markup on your products – otherwise, await to earn a ready x% committee on every sale.

Society6 helps users learn how to make coin via social media, adding to the turn a profit potential.

9. Facebook Marketplace

Sometimes, you don't want the hassle of setting up a full-on eCommerce business or creating an account with a specialist marketplace. That's where this app comes in.

Selling on social media is nothing new – businesses tin can use Facebook or Instagram Store to promote their products, and Facebook Market is a great resource for second paw appurtenances.

What should you sell?

Although you can apply this platform as an add-on to your Facebook business organisation page, the site's Marketplace feature is an online garage auction at heart.

Here's what you tin can make coin from on Facebook Marketplace:

Baby clothes and toys
Furniture
Antiques and pre-loved items

Pros

A great way to get to know your neighborhood and use online selling on a casual basis, Facebook Marketplace is packed with pros, for example:

1. You get to interact with buyers which means client service is in your hands.

2. Filters enable you to keep your client base local and salve on aircraft costs.

3. It has partnered with online selling platforms like Shopify to help full-time merchants.

Cons

Despite its moves to make the marketplace a more eCommerce-focused platform, Facebook's offering is notwithstanding one of the least formal options. Here are the cons:

ane. Enhanced client interaction means a potentially more than stressful process for sellers.

2. It'south tricky to scale and business growth is really express with this service.

3. At that place's no mode to stand up out or use brand storytelling – sellers are faceless.

Fees

You won't have to worry nearly any listing, transaction, or commission fees on Facebook Marketplace, although sellers take to stick to a set of guidelines.

The cost of fulfillment depends on the customer'southward requirements and their proximity to you.

Best Magento Hosting — (Image credit: Rawpixel / Shutterstock)

So which platform volition you cull?

With then many marketplaces on offer, selling online has never been more than accessible. Yous can dial into your chosen product niche, or sell everything on a behemothic platform like Amazon.

To keep a handle on fees, the best style to sell online might be to create a bespoke eCommerce shop that y'all can integrate with any number of boosted marketplaces.

A standalone online store offers sellers the adventure to build a make, accept control of their marketing messaging, and avoid the contest that comes with market place selling.

So, how practice you selection a platform? We'll exit you with these tips:

one. Outset by finding products to sell - Knowing what items you desire to sell online volition guide y'all to the right platform with the right customer base.

2. Figure out your budget - Whether you lot can beget to pay for storage, packaging, and aircraft, as well as selling fees, will decide your direction.

three. Brand a business programme - If selling online is going to exist your full-time job, choose a platform where you'll be able to grow your concern without limitations.

We've besides picked out the best web hosting services for your website